Overview

After graduating, I chose to work with Chesbro Music Company. A lot of career options to choose from, and still scouted often. I chose this place, because it fits my current goal, which is to complete my masters. I’ve had the chance to lead more projects and grow as a director. Projects that I work with include design, marketing, directing or photoshoots. There is always something here that allows me to develop my skillset as a designer, director or person.

I’m currently working on multiple projects, but the main one is the brand guide. the images below show the progress that I’ve made while developing it. I went for a scrapbook approach, since the company wants to keep the classic feel. By doing this, I believe that it gives a sense of looking back on what the company has been through. This gives the chance for me to include historical imagery from the city as well. I also decided to keep the brand guide very minimal, so that I can bring more attention to the actual content itself. As the saying goes, “less is more.” The progress that I’ve made so far can be seen below.

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The following images are promotional. The first one is used on the rangers page from the Teton website. I included a video of the web progress above. The second image uses graphic elements as well that relates to Teton Guitars (sub-company of Chesbro).

I completed a catalogue for the brand as well. The catalogue focuses on guitar and ukulele straps. I kept this design a bit more graphic in order to add more expression to the pages. The progress that I’ve made so far can be seen below.

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