I chose to work at Chesbro Music Company because it aligned with my goal of completing my design MFA. During my time there, I had the opportunity to lead various projects and grow as a designer, director, and person. Working at Chesbro allowed me to be a part of a company with a rich history in the music industry.
The music industry and advertising are like two peas in a pod, and I’ve kept the flow going by partnering with Premier Guitar to showcase Teton Guitars products. I was able to experiment and grow as a designer on a monthly basis.
Email marketing is an essential part of how Chesbro reaches its consumer base. I’ve created multiple email campaigns meant for dealers and prospective customers alike. A few of the designs created are below.
The following images are promotional. The first one is used on the rangers page from the Teton website. I included a video of the web progress above. The second image uses graphic elements as well that relates to Teton Guitars. I completed a catalogue for the brand as well. The catalogue focuses on guitar and ukulele straps. I kept this design a bit more graphic in order to add more expression to the pages. The progress can be seen below.
My favorite is the brand guide, but I was involved on multiple projects. The images below show the progress made while developing it. Since the company wanted to keep the classic feel, I went for a scrapbook approach. By doing this, it gives a sense of looking back on the company. I decided to keep the brand guide very minimal, so that I can bring more attention to the actual content itself. As the saying goes, “less is more.” The progress made is below.