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Overview
After graduating, I chose to work with Chesbro Music Company. A lot of career options to choose from, and still scouted often. I chose this place, because it fit my current goal, which is to complete my design MFA. I’ve had the chance to lead more projects and grow as a director. Projects that I work with include design, marketing, directing or photoshoots. There is always something here that allows me to develop my skillset as a designer, director or person. Included in this is everything from advertisements to magazines. I created magazine advertisements for premier guitar from the months of November, December and March. Also, I’m working on rebuilding the Chesbro parent site from the ground up.
Magazine ads are like water to the music industry, and I’ve made sure to keep the fountain flowing. I made a partnership with Premier Guitar to showcase some of Teton Guitars (Chesbro brand) products, and this was a monthly thing that allowed me to explore layouts and grow as a designer.
Email marketing is an essential part of how Chesbro reaches its consumer base. I’ve created multiple email campaigns meant for dealers and prospective customers alike. Below are a few of the designs created.
I’m currently working on multiple projects, but the main one is the brand guide. the images below show the progress that I’ve made while developing it. I went for a scrapbook approach, since the company wants to keep the classic feel. By doing this, I believe that it gives a sense of looking back on what the company has been through. This gives the chance for me to include historical imagery from the city as well. I also decided to keep the brand guide very minimal, so that I can bring more attention to the actual content itself. As the saying goes, “less is more.” The progress that I’ve made so far can be seen below.
The following images are promotional. The first one is used on the rangers page from the Teton website. I included a video of the web progress above. The second image uses graphic elements as well that relates to Teton Guitars (sub-company of Chesbro).
I completed a catalogue for the brand as well. The catalogue focuses on guitar and ukulele straps. I kept this design a bit more graphic in order to add more expression to the pages. The progress that I’ve made so far can be seen below.
