High Velocity, formerly High Velocity ITSM, is the event for anyone who wants to transform how their organizations deliver agile service experiences, and exchange best practices with peers.

At Atlassian, one of the main ways to reach potential attendees is through the use of digital assets. Working closely with stakeholders and pmms, I was able to curate ads that reached our content metrics for the quarter.

A heavy focus was implemented into the use of email, which at the time, was a main way of promoting an event. The assets below were some select few that were used throughout High Velocity’s campaign.