Chesbro
Music
Co.
UX Design | Product Marketing
Chesbro Design

Overview

During my time there, I had the opportunity to lead various projects and grow as a designer, director, and person.

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Magazine Ads

Partnering with Premier Guitar to showcase Teton Guitars generated significantly more ad revenue, which in turn enabled us to develop additional campaigns to further support the brand.

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Email Design

Email marketing is an essential component of how Chesbro reaches its consumer base. To that end, I have created multiple email campaigns targeted at both dealers and prospective customers. A few examples of the designs I have developed are provided below.

Additional Design

The following images are promotional in nature. The first one is used on the “Ranger” page of the Teton Guitars website, and I have included a video showcasing the web progress above. The second image also utilizes graphic elements that relate to the Teton Guitars brand. Additionally, I have completed a catalogue for the brand that focuses on their guitar and ukulele straps. The progress can be seen below.

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Brand Guide

The images below show the progress made while developing the brand guide. Since the company wanted to keep the classic feel, I went for a scrapbook approach. By doing this, it gives a sense of looking back on the company. I decided to keep the brand guide very minimal, so that I can bring more attention to the actual content itself. The progress made is below.

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